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One of the most under-utilized tools in today's floral industry is email marketing.

Yes, I know. It sounds boring & like it's going to take a ton of constant work to keep up with, but hear me out for a moment.

Imagine if you could have hundreds if not thousands of ideal clients right at your fingertips itching to buy from you.

How amazing would that be?

Having and utilizing your email list is the secret to creating more sales and brand enrichment in your floral business.

Why is that?

It is easier to sell to someone who has already worked with you or purchased from you before. Humans like to eliminate risks wherever they can.

Once they have had a great experience with you, their next purchase will have a lower risk associated with it because their mind now has evidence that you are "safe" to do business with.

How does that correlate to an email list?

Your email list is a place to house your previous, current, & potential clients all in one place where you can easily contact them and communicate.

Essentially, this makes it easier for you, the entrepreneur, to stay in contact with your clients. Keeping your clients warm & nurtured helps to incubate them, making them much more likely to purchase from and work with you again!

Over the past few years, I have helped my one-on-one clients grow, nurture & grow their sales from their email lists with some very simple-to-follow tools and strategies.