Fleurvana started as an idea by Shawn Michael Foley AIFD PFCI & Gina Thresher AIFD EMC. During the height of the COVID-19 Pandemic, every educational floral event was canceled and Designers everywhere were beginning to feel the lack of human contact in their floral families.
We had to do something! We contacted 25 of our industry friends and colleagues and pitched the idea of coming together to create a Floral Industry Virtual Summit. Everyone said "heck yes!" and Fleurvana was born!
Since August of 2020, Fleurvana has evolved beyond virtual summits and has now become a full-on movement!
Fleurvana's Code of Values
Community over Competition
Holding your tips and tricks close to your chest like a winning hand in a poker game is an outdated paradigm. We encourage the ideology of a community over the idea of competition.
Growing Back Stronger & More Sustainably
It's time to turn over a new leaf. The floral industry has been long over due for a new view. It's not about being perfect, it's about doing the best you can!
Create Creative Connection
When one of us wins, we all win!
To elevate individuals & the Fleurvana Community to directly raise the collective success of the Industry!